Final Reflection

1. After going through all of my previous postings I can effectively say that the most formative experience that I received in this class was learning how to develop as entrepreneur. By this I mean getting into the mindset and developing a concept, and re-designing it based on feedback. I found the repetition of certain assignments very useful, and actually made me feel that I was part of something that could potentially really be an idea. I think the experience I will remember for years to come will be the interviewing. I found these to be at times very funny, as it was sometimes awkward asking random people about a concept that does not exist and may never exist. It was also very eye opening to see how people thought, and to understand their needs. My most proud experience would be creating the idea for the app. I would say even though it was something small, it was kinda cool to come up with an idea that could actually work and help people.

2. I do see myself thinking more like an entrepreneur, but I would not consider myself one. I think most entrepreneurs are more dedicated and also constantly looking for opportunities for success. I definitely have begun looking for more opportunities to succeed, but the motivation is still hard for me.

3. The one recommendation I have for future students is to make sure they really put time into these assignments. I think they really help you learn how to think differently, but also allow you to develop a potential lucrative or helpful idea. I also recommend they complete every assignment, not just for the grade, but because each assignment builds of each other. To foster an entrepreneurial mindset, look at business see why they are successful, and then brainstorm, find needs that can be solved. 
Image source: https://articles.bplans.com/14-business-resources-every-entrepreneur-should-know-about/

Venture Concept No.2

The opportunity that I identified in this section is creating an app for college kids that can help them experience a better night out. The need is college students, specifically in Gainesville, Florida who wait in long lines in order to experience a night that is cut short by this wait time. The customers are also college students, who are on a relatively small budget, so I hope with the help of this app students will also be able to pay cover and receive discounts to venues. The forces in the environment creating this opportunity is the demand of students wanting to go out and have fun. The market is defined geographically by the community of Gainesville, and demographically by students that attend UF or even Santa Fe. I would say that this opportunity is quite big, primarily because many students want to use their time wisely, especially when creating an experience. I think the window of opportunity is quite small, as there are similar apps being created in order to help people on their nights out.

The incremental innovation that this app brings is adding on too many social media platforms. I intend to make the app a social media app that brings friends together, but also informs. Specifically, about deals and wait times at clubs and bars across Gainesville. The app uses real time information from users on how long they are waiting in line. If the user is accurate with his information, they may be able to get free cover or drinks at certain partnered venues. The app, once successful, will be able to partner with more venues and bars in order for them to promote their events or special offers specifically to our customers.

I plan on making money at the beginning primarily from downloads and usage. With some success I believe I could make money from different bars or clubs for advertising space.

I believe that customers would switch to using this app because at the moment Gainesville does not offer a successful or accurate app like this. The app is designed to enable an experience; therefore, I do not think it should be too hard for target customers to switch. I would say the competitors of this app would be other social media apps. Other social media apps also allow the possibility of communication to friends or specific groups. The possible weakness I can see is that they won’t be able to deliver accurate times or offers to everyone at one time. I think this is the vulnerability that I need to maximize on. Customer support would definitely play a massive role in the creation of this app. If the app is to be successful, it must also services for the customer using in case they have problems. With good customer service we can solve the problem and also improve the app. Since it is an app it needs only to be put on the app store.

The organization will be organized into different departments, but where each department works together in order to provide a steady flow of information. There would need to be at least 100 employees. The roles would vary from engineers to advertisement.

The most important resource for this company will be its local attraction. I think by working in a community it allows the product to be tested in almost a controlled environment. I think this can be hard to copy, as big apps are usually available to the masses right away.

The next venture would be to tackle bigger cities, and possibly expand into restaurants. It will still be aimed at younger people, especially people aiming to go out.

For me, I think I want to have helped this company grow successfully locally. Hopefully in the future it can gain national or international success, but I feel like that would have to be done with someone else other than me. I think I will continue to be an entrepreneur but work on smaller projects.

From feedback I have received in this class I would say that the app is quite a good idea. I actually took the idea of providing cover from the feedback I received and made sure to stay true the customers. I found that many people truly wanted to have an efficient, but also eventful night out. The main consensus from all the feedback was making sure that the wait times are accurate, and that would be the most vital service the app could provide. 














Image source: https://www.midtownatl.com/about/join-midtown-alliance/member-app

Your Exit Strategy

1. I think that for my venture I plan on selling it if the opportunity arises. I think that personally I can only accomplish so much as a start-up company, and for my vision to be realized I may need to hand the project off to others who are more capable. I think this would allow me to pursue other ventures and hopefully find something that I can truly accomplish fully.

2. I selected this exit strategy, because there are already established tech giants in the business. They have more resources and more man power to fully develop apps like these. They can truly make my idea worth something to millions of people, not just one community

3. I would say it definitely influenced my growth intentions. I did not want this project to become huge, just big enough to where I can see it passed on to someone else. I think It might of influenced some opportunities, as I was not looking to acquire many resources in order to make the venture a national or international brand.

Reading Reflection Num. 3

I chose the book, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, by Ashlee Vance.

1. What surprised me the most about Elon Musk is his intellectual capacity, and how he is so driven to acquire new and useful knowledge. What I admire about Elon Musk is that he decided to create a solution to help humanity, not just to make him rich. I think this shows a certain amount of humbleness that is not portrayed by the media. There was not much I did not admire about Elon Musk, his personality was a little brash, but nothing out of the ordinary for a successful person. I think Elon Musk encountered adversity early on, with his struggle to make meaningful relationships. I think that being bullied, and almost forgotten by his parents, made him more driven to become his own man.

2. I think the most prevalent competency was intelligence. Elon Musk seemed very intelligent, and very knowledgeable on the ventures he was trying to start. Also quite driven from an early age. He was bullied as a kid, but kept doing the things he found to be fun, not just complying with those around him.

3. I would say one part of the reading that I found confusing was his obsession with being liked. For me, it is quite hard to see why someone who has accomplished so much is so obsessed with being liked by people around him. I think the example of how he met and started dating his ex-wife is a clear depiction of that

4. My two questions to Elon Musk would be:

• Do you actually think you can save humanity?
• Do you think if you grew up in a different family environment you would be as successful?

I chose these to questions because they inquire on two different aspects of Elon Muck. One being about his goals, and one being about him personally. 

5. I think it is quite evident that Elon Musk believes in hard work, but I think he strives to make sure is hard work is useful to others. I think I share the same opinion, but do not necessarily need my hard work to be seen by others to be successful. 

Celebrating Failure 26

1. This and last semester I have taken up playing the guitar. As many fellow musicians may know, playing the guitar doesn't happen from night to day, it's a lot of practice. In particular I was trying to learn the song "All I Want" from Kodaline. The song is not very hard, but I was struggling with the strumming pattern. I kept on getting really close, but could not get the rhythm and the timing right. It was almost painful, to keep going and just failing. Eventually, after many weeks it started to come together.

2. What I learned was that practice doesn't make perfect, but it can get you close. Persistence, on the other hand is what will allow you to achieve your goal

3. Failure is the worst. I think like many people we hate to fail, we hate to fail, but it's a part of life we can't shake. However, I think through failure we learn a lot. Not just how to overcome failure, but also who we are and what parts of us we can improve to fail less. I think this class has thought me that failing is really just part of life, and in order to be successful you might need to fail.

Your Ventures Unfair Advantage

1. Human Capital:
• Value: This is really important, as I cannot be the only working on the app once its up and running
• Rare: It's not rare, but it can be rare to find long-lasting good workers 
• Inimitable: I would say this is hard to imitate, as each person brings their own value 
• non-substitutable: There are always other people that can be hired, but again, a good worker is hard to substitute 
2. Public backing 
• Value: I would say this also quite important. As people wanting an app like this means there is a market for it. 
• Rare: I would say it's not too rare to find yourself in market or have people who would support your idea.
• Inimitable: Not easy to imitate, but possible. Would require a similar product
• non-substitutable: It is also not easy to substitute, as they are backing a singular product
3. Social Capital: Greek Life:
• Valuable: I would deem this very valuable, as being a part of Greek Life at UF I can already start sharing the product with my brothers. Using there connections to get the app around as quickly as possible 
• Rare: I would say this is rare, as you are able to spread the apps popularity in a more direct and efficient manner 
• Inimitable: Hard to imitate, as this is direct marketing with people 
• non-substitutable: The idea of marketing directly to your target market can be hard to substitute
4. Personal Relationship with computer engineers
• Value: I find this to be valuable, as they can help me develop and maintain the app
• Rare: I think this super rare, as having a direct relationship with someone that can build your app and maintain it. I think it also helps as I can comfortably say what the app should be like
• Inimitable: Not hard to imitate, but hard to establish another relationship 
• non-substitutable: Can be substituted, but would not be easy or convenient
5. Uniqueness:
• Value: I think this quite valuable, as my app presents a unique way to experience nightlife in college 
• Rare: Is rare. As the uniqueness of the app is what defines it
• Inimitable: Can be imitated, but would never be identical I would say. But the idea itself is already established
• non-substitutable: I think you cant substitute its uniqueness. But you can definitely come across a similar app
6. Communication skills:
• Value: This is quite valuable. Helps me negotiate with venues, events, and etc. 
• Rare: I would say it is rare to be a good at communicating
• Inimitable: Of course you can imitate these skills, many people are good at communicating 
• non-substitutable: I would say that being a good communicator is hard to substitute 
7. Financial 
• Value: I do have some financial backing for the app, I think this is something that is truly valuable  
• Rare: it is rare to get financial backing, but of course not that uncommon 
• Inimitable: Well it can be imitated and has been done in the past 
• non-substitutable: I do not think you can really substitute financial backing 
8. Universality 
• Value: I think the app being able to be used by most people, and useful to most people 
• Rare: I think its hard to find many apps that are universal, and can be used by most people. The ones that are the successful apps I would say. 
• Inimitable: I would say that this is easy to imitate. But may actually not be something app designers choose to do.
• non-substitutable: You could substitute universality in order to make you product very singular and for a small, niche, market
9. Easy to use 
• Value: Very important. Stimulates popularity for the app
• Rare: At times it's is pretty rare, but can be found in most successful apps 
• Inimitable: Has been imitated by many app makers
• non-substitutable: Yes, but I would say it is not a smart idea. As it allows the app to be used
10. Marketability 
• Value: I think the apps ability to be easily marketable is very highly useful value  
• Rare: Is very rare, and why some apps fail 
• Inimitable: Yes, can be used to make an app more appealing to their customers 
• non-substitutable: I would say it is hard to substitute and should be something that should not be substituted

I would say after doing the VRIN analysis on every resource, they are very equally important to my product. I would have to say universality and marketability are the two stand-out features. I think they are important because they allow you to break in to the market.   

Elevator Pitch 3

https://youtu.be/3pIn92506LA

1. What stood out to me was that I needed to be more clear, and explain my product more. I thought I should give more information on what you can do with the app, and who it is directed at.
2. I decided to make sure I was addressing my target market. I also made sure that I explained the actual product, not just briefly state what it did. I think I was able to speak clearly and with confidence about how this product could benefit college students experience a night out rather than just wait.

Reading Reflection No. 2

1. I read the book, How to Fail at Almost Everything and Still Win Big, by Scott Adams. The overall theme of the book I would say is that patience and perseverance are a main key to success in business. The book is follows the life of cartoonist Scott Adams, and how he failed at many things, but eventually made it.
2. I think the book reinforced the idea that developing a product or a even just in life, things are not always easy. I would say it really shows that in order to make it in any business you have to be strong, keep your head up, and deal with the cards you're dealt with.
3. If I had to design an activity for the class based on the book, I think I would be creating systems around goals. Adams seems to really highlight the idea that goals can fail, but systems should be put in place to achieve those goals. I think the activity would start with the class identifying a goal, and then developing a plan on how this goal can be achieved, and what can be gained out of it.
4. I think my main "aha' moment is when Adams mentions to not focus on goals. I think that for many people we are taught to create goals all our life, in order to achieve success. I found it interesting that Adams strays away from this idea, and says systems are more adaptive and can help you reach success faster.

Growing your Social Capital

Domain Expert:
1. Fernando Taboada, owned a restaurant bar in South Beach, Miami
2. I find him to be a domain expert, since he owned a bar and it was frequently populated by young adults. I would say he understands the inefficiencies that come with going out and possibly understands why these inefficiencies happen
3. He is the godfather of my brother, so I contacted him directly
4. It was a casual exchange I asked him about how nightlife works in South Beach. I also tried to understand how owners of bars or other venues see nightlife, in order to make my app work for both parties
5. I would say having Fernando as a contact would help me add venue members to my app, and understand how to get them to participate with the ideas I have in mind for it

Market Expert: 
1. David Yonker, student at UF, frequently attends social events and midtown
2. I did not completely know what would constitute as a market expert in the "nightlife" field, so I used a student who frequently goes out. I think he does understand the nightlife market of Gainesville, as he is an avid participant.
3. David and I met when I lived in Colombia, and both ended up attending university here. I contacted him directly, and then we met up to talk one-on-one.
4. The conversation was also casual. I asked him what he believed were key aspects to be put in the app, and how to deal with consumer necessities.
5. I think he could potentially help me understand what is popular at the moment in Gainesville and what is not. He could potentially help me organize a list of companies that I would attempt to list on the app.

Supplier: 
1. Morgan (I did not include his last name, as he asked not be completely named, I'm sorry), he owns a distributing company in my hometown
2. I think he qualifies as a supplier as he supplies the business I plan on marketing in my app, and also works directly with many bars, so does understand how they operate.
3. I went to school with his son. I contacted his son first, and then I contacted him by email.
4. This time my conversation was more formal, and we talked about the bars and restaurants he distributes drinks too. We also talked about operations and how bars come up with cover fees.
5. I would say this could be a potentially useful contact when trying to get promotional deals for people on the app.

Reflection: 
I think this will help me look at all aspects of a market that I plan to enter when looking for a job. I think that it proved useful in showing me there are a lot of steps in creating an app like this. I think it did differ, primarily in the sense that it was targeted towards the area of my business idea, not necessarily what I want to do as a job.

Idea Napkin No. 2

1. You
I am Manuel (Manny) Melendez, I am German-American, and study business at UF. My skills would be: language/communication skills, social skills, good charisma, and I am very sympathetic. I have moved around the world quite a bit, so I have had many unique experiences that shaped me and to share. My aspirations in relation to my business idea are to try to bring this app nationwide, once there is a solid base here in Gainesville. I hope with user feedback I can make an app that really would help improve efficiency when going out.

2. What are you offering your customers?  
I am offering an app that would help people efficiently use their time when on a night out. Many times people get stuck waiting for bars or clubs that they might not even want to go to. My app would hopefully help people not experience that, rather experience the night. It would also be geared to college students, and make them aware of cover fees offered by different venues, potentially helping cover those fees.

3. Who are you offering it to? 
Of course, at the moment the app is targeted mostly towards college students living in Gainesville. That does not mean that people who are not attending university here can't use it. I hope to expand the app to more cities and states. I would say all my customers have the desire of wanting experience a fun night out. I would say they are mostly young adults, who tend to be the ones going out the most.

4. Why do they care? 
I would say people would download this app due to frustration of not being able to experience a fun night out consistently. I think that people in my target market really like to live in the moment and I think thats why they would use this app.

5. What are your core competencies? 
I would say what sets my app apart from others, is it's ability to adapt. It's an app based on users, and is focused on delivering experiences to those users. I would say the app also offers promotions to users and allows for easy access to venues listed on the app. It also offers opportunities to new bars to market themselves, and potentially gain popularity.


After going through the Idea Napkin again, I find that most of the five elements fit quite well together. I would say the weakest part of by business plan is setting my idea apart from other ideas out there. Also developing the app quickly enough but also making sure it is user friendly. I would say those are the two aspects I would be lacking in.

Feedback Memo: The first point I received was to think about cost, especially since this is an app for college students. I tried to incorporate this by saying the app could potentially help cover these fees  with download, however that is contingent on the venues and the popularity of the app. The second one was timing. I was made aware that many similar apps exist in the market. As I said in the paragraph above my business plan does struggle with this aspect. 

Elevator Pitch 2

Elevator Pitch:
https://youtu.be/RtQNgTVNXGQ

Reflection:

What I did to improve on this version of the elevator pitch was explain more about what the app is rather than solely focus on what it offers. I tried to get the potential customer to understand that it is in a way a social media app, and that people will be able to enjoy experiences together as a form of communication. I was not given much feedback on my first elevator pitch, however I made sure to be more dynamic. I also tried to look more professional, and really be concise with my ideas.
I think what I may still need to improve is being more clear, and vocal. While also trying to be more vivid with the ideas I am putting forward. Hopefully painting a picture of what the actual app could look like.

Create a Customer Avatar

Story:
Hi I am Felix, I'm 21, and I'm a college student. I really like being at college, all the independence and meeting new people. But one great part about colleges is being able to go out and have fun. The problem is that lines can be so long, and I don know exactly where to go. I'm just looking for a good time, and really meet new people. I drive a jeep, and it's white. I look to play sports like soccer and hangout with friends.

What do you have in common:
I think the main thing I have in common with my customer avatar is attitude. He seems to be happy and energetic. I like to believe that people using this app are up beat people, and are actively looking for an experience, and to make the most out of that experience. I think we also have our style in common,  as I am someone who wears lighter colors and also uses layers.

I think the primary reason I have things in common with my avatar is that I modeled it a bit after myself. The app itself is based off a problem that I faced personally, and felt that others were facing too. I think that many people based their ideas of problems that they personally faced. I think that it also has to do with me envisioning my target market as being in the same age group as I am.

Figuring Out Buyer Behavior No. 2

Recording Findings and Drawing Conclusions:

After conducting all three of my interviews, I was able how my customers would react to my product. It also helped me how I should position my product. My first interview with Sean, helped me understand that price would play a key factor in my app. For example, Sean highlighted that since this an app for college students, I have to take into consideration their budget. He said that if the app was free or under a dollar, he would definitely consider it downloading it.

My third interview with Ben, helped me understand that the way he knows a product is a good purchase is based of the quality of the app. Ben understated that cost of and quality should have some correlation, but knows if an app or any product is good if it exceeds the perceived quality from its price. He said that within my app, giving suggestions to new clubs or even presenting offers through the app would really help the quality of the app. He also said it was quite important that wait times were accurate.

My second interview with Jessica, led me to realize that my app has to have some universality to it. What I mean by that is that it needs to be able to be on apple and android devices. It also has to fit two categories, college students that want to party like crazy and people who just want to have a more relaxed night. Jessica also highlighted the price, and that it would be a factor in my target market.

To conclude, there are many factors that are important to my customers. Price is definitely the primary factor, as my target market is college students. Furthermore, quality will undoubtedly determine whether my product lasts or not. Lastly, I'd say it is important that my product is easy to use and accessible. 

Halfway Reflection

1. The behaviors that I have used to keep up with this course are: organization primarily, control, public speaking, and tenacity. These behaviors allowed me to complete projects and also conduct my research.
2. I would say I felt like giving up a couple weeks ago, when I had not done well on a couple of assignments. I felt I pushed through because I knew I wanted to receive a good grade, and ultimately it is me who is in front of me, not someone else.
3. My three tips are:

1. Remember to set yourself times to complete assignments, keep organized 
2. Complete all criteria, and strive for more
3. When it gets hard, take a break, and come back later. 

Reading Reflection

1. What surprised me the most about Steve Jobs is how hard it was for him to have meaningful relationships with people. It almost felt as though at times Jobs was always attempting to realize some personal gain, and never really considered the human aspect of a relationship. What I admired the most was his desire to get things right. He did not just want to sell any computer, he wanted to sell the right computer, the computer that would get people talking and excited. I would say what I least admired was what shocked me about him, his inability to care for people who cared about him. I find that maybe he could've been even more successful if he truly cared for the people that wanted to help him. Steve Jobs primary failure would probably when he was kicked out of Apple, as it was deemed he was no longer fit to run the firm. Well in order to show he was still capable he came back and made to companies, most famously Pixar.

2. I would say the major competencies that Jobs had were his intelligence, tenacity, and awareness. He was able to really read the social climate at the time and strive in it. Furthermore, he was smart enough to use already developed material make computers that would be easy to use.

3. I would say the most confusing part for me, was the way Jobs handled his exit from Apple. I did not quite realize either why he was booted out in such a way, and also why it was so dramatic in a sense. I also felt that maybe at that point he would have strived more to be a better man, but it did not really strike me that he did become one.

4. My first question would be: How did you know when you got a project right? And my second one would be: How did you organize the people around you to create success? I think I would ask these questions because it stems on how Steve Jobs didn't do these projects alone, he had a team. I feel like through these questions I could gain insight on how he organizes a team to get projects right.

5. I think that Steve Jobs's idea of hard work involved long hours, of tirelessly slaving away at your job. I do not share the same opinion, I think in order to be successful, you need to have a life, a way to stimulate yourself outside of work.

Figuring Out Buyer Behavior Pt.1

1. Segment: 
For this assignment, I chose UF students between the ages of 18-21, who have stated that they frequently go out on weekends. In order to limit this segment, I made sure that each person I interviewed had/ or will have gone out at least eight times a month. The three people I interviewed were: Johnny, John, and Mike. Each said they had frequently gone out during January, and already in February

2. Interviews: 
Johnny: Johnny stated that he had gone out a total of nine times during the last month, and said he plans on going out even more this month. I asked him what he thought about the nightlife in Gainesville, and he responded by saying that he does not particularly like it, but gives him something to do. He said would like to see more clubs or bars to go to, and said that he hates waiting in line to get into them. He stated that he wished that there was a way in knowing where to go, as sometimes places can be dead or too packed. I asked him how does he go about knowing where to go? He simply responded, most of the time he does not know, but goes where his friends think it will be fun.

John: John, from the get go stated that he enjoyed night life in Gainesville, that there are many possibilities to have fun here on weekends. He did say his biggest problem is knowing how a club or bar will be, and established a need of wanting more information on clubs and bars. I asked how he gained this information, like Johnny he stated that he gained most of his information from friends. However, did sometimes google events for different clubs. He stated that he most frequently googled: Latin night and country night. But he highlighted that there was a need for more information on events at clubs and bars.

Mike: Mike was my last interview. I asked him how many times he went out in the last month, and he replied with around 20 times. I pressed on knowing what drove him to go out, and he said that he enjoyed it and many kids in his fraternity made it possible for him to enjoy it. I continued to ask whether his information on different clubs and bars came from his friends and he said yes. However, he did highlight that this information is not always accurate, as the environment at clubs usually changes a couple of times throughout a night. He stated he does not google terms, but would if he thought there was an accurate description of what was going on at certain places.

3. Report your Findings: 
After conducting the interviews, I found that all three shared the idea of a need to portray, accurately, information about what is happening and how many people are going to certain places, when going out. I found that all three enjoyed going here, and would continue to go out, but would benefit from a way of getting a better source of information. Johnny also highlighted the need for information on wait times or more options of places to go to.

4. Conclusions: 
My conclusions on the segment is that there is vast need for information. Even though the segment itself is broad, as most students do take advantage of nightlife, I would say there needs are very similar. I think that an improvement on information gathering and displaying would definitely help.

Idea Napkin No. 1

1. You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• My name is Manuel Melendez, but everyone calls me Manny. I'm half German half American, and I've lived in seven countries since I was born. My talents include being charismatic, having good communications skills, and caring for others. I have had to move a lot during my life, and talking to people and forming relationships have always been a strong point for me. My aspiration is to become head of R&D or Marketing at a candy company, in order to bring a little bit of joy to people all over the world. If I were to start my business idea, I think it would put me in position where I could interact and help people on a daily basis. 

2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• I am offering an app that could help people figure out where they should go on a night out. I find people tend to wait in lines to places they might not really like or where they will never get in. I hope that my app can bring people joy on a night out, rather than just the boredom of waiting in a long line. 

3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• In reality it's focused on the nightlife scene in Gainesville. Which means my target market would be UF students primarily. I would say from around the age of 18-24. I think the primary characteristic that all my customers have in common is youth and energy. I find that people in this age group want to make memories in the "now," and not wait around. 

4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• I think people would care for this app because it would help them experience fun nights out without having to wait long or not truly enjoy the night. I think people of my target market like to be able to do things right away, rather than waiting. 

5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• I think the main core competency I have is that this app is for college students. It helps people save time and have fun. I think that me being the same age as my target market also allows me to have a greater understanding of what the demographic may feel or need. 

I would say that most of these aspects fit together. However, my business concept may lack in how much it could impact such a small community. Due to it being solely focused on Gainesville, I think the app would not gain much attraction at first.

Elevator Pitch No. 1

Solving the Problem

• My product has to with waiting times and lines at clubs and bars in and around Gainesville
• I have decided to make app that shows all the bars and clubs in Gainesville, and ranks them in order of popularity, wait time, and offers/themes. I feel that through this people will not only be able to see where to go, but also how long they have to wait. I think that the product could be interactive and allow you to pay cover over the app, so that you would not have to pay in cash upon arrival. I also, thought that maybe the app could help people book tables, and could let your friends where you plan on going that night. 
• I think there could be many different versions of this idea, but I think primarily you would need an app, in order for people to know where to go and when right when they need it. 

Testing the Hypothesis Part 1

Line length at Gainesville Clubs/Bars:

• Opportunity: 
• Every weekend, and sometimes weekdays, the students of University of Florida try and go out to clubs and bars. However, the lines at these places become very long very quickly, and it is hard to know where and when to go. 
• The Who: Students in Gainesville 
• The What: are not able to get into bars or clubs due to long wait times, and could be going somewhere else
• The Why: Many people want to go out 
• Testing the Who: There are many places who may have the same need, as going out is not just limited to Gainesville. However, in many places waiting in line may not be such an issue or the lines simply do not get so long. 
• Testing the What: I'd say it is not all places that get backed up, but many places in Gainesville do. However, it is the case where it is hard to tell when and where you should go out. 
• Testing the Why: Why the lines get so long at bars and clubs in Gainesville, I believe may have to do with the size of the venue and the popularity. Some clubs and bars will be more frequented making them more popular, and in turn make the lines longer.
• Interview 1:
• In this interview I found that many people visit mid-town. Especially the bars: Fats and Jj's. She said that she rarely goes downtown due to it being further away from the dorms. She also stated that she must go early, or very late in order to not wait in line forever. However, sometimes she waits in line with friends or when she really wants to go to one of the clubs. 
• Interview 2: 
• The guy I interviewed here said that he also frequents mid-town more often. He said that he doesn't want to wait in a line downtown just to have to Uber home or walk far. He said he goes to midtown early, around 8:30, as lines are normally short. He said he would go to midtown, but he just does not want to risk not getting in. 
• Interview 3: 
• In this interview I asked whether this student waits in line while going out often. He said that he does, and that he frequents both mid-town and downtown. He said that downtown the bars and clubs that he visits most often are: Bricks, White Buffalo, and Simons. He said that during the weekends lines can get quite long, and which makes him hesitant to go out unless he is certain he can get in without waiting for hours. Furthermore, he highlighted that going out has become less fun, as he waits in long lines. 
• Interview 4: 
• The girl I interviewed in this interview says that she does not like to go out much, and prefers just going to parties. Mostly because she does not care to go out early to avoid long lines or actually having to wait in long lines. She says that she does not feel comfortable waiting in line for so long, and gets anxious. She also highlighted that waiting in line kills the mood of going out, and would rather just have fun right away. I asked her if she tried to go to other places. She responded by saying she does not know many other places, and how long she has to wait to get in to them.
• Interview 5: 
• The final person I interviewed said that he does not mind waiting line to go out. However, he would prefer to know how long he is waiting, as he could be there for 10 minutes or 30. He said that sometimes he will wait in line and see if other lines around him get shorter, and just move over. He said that waiting in line is part of going out and that at the end he at least gets to have fun, so it isn't a bad reward. Sometimes he says he will try and text people ahead of time to see if there is a line or not, but usually will just wait. 
• Given your interviews, what do you know about the opportunity that you didn't know before? 
• The interviews allowed me to understand that many people actually do wait in line in Gainesville and that they all face a similar problem. However, the one thing that I did notice is that people will usually text a friend to see how long a line is or avoid going out completely. Another interesting finding from the interviews was that some people lacked the knowledge of where to go other than Mid-Town.