The opportunity that I identified in this section is
creating an app for college kids that can help them experience a better night
out. The need is college students, specifically in Gainesville, Florida who wait
in long lines in order to experience a night that is cut short by this wait
time. The customers are also college students, who are on a relatively small
budget, so I hope with the help of this app students will also be able to pay
cover and receive discounts to venues. The forces in the environment creating
this opportunity is the demand of students wanting to go out and have fun. The
market is defined geographically by the community of Gainesville, and
demographically by students that attend UF or even Santa Fe. I would say that
this opportunity is quite big, primarily because many students want to use their
time wisely, especially when creating an experience. I think the window of
opportunity is quite small, as there are similar apps being created in order to
help people on their nights out.
The incremental innovation that this app brings is adding on
too many social media platforms. I intend to make the app a social media app
that brings friends together, but also informs. Specifically, about deals and
wait times at clubs and bars across Gainesville. The app uses real time
information from users on how long they are waiting in line. If the user is
accurate with his information, they may be able to get free cover or drinks at
certain partnered venues. The app, once successful, will be able to partner
with more venues and bars in order for them to promote their events or special
offers specifically to our customers.
I plan on making money at the beginning primarily from downloads
and usage. With some success I believe I could make money from different bars
or clubs for advertising space.
I believe that customers would switch to using this app
because at the moment Gainesville does not offer a successful or accurate app
like this. The app is designed to enable an experience; therefore, I do not think
it should be too hard for target customers to switch. I would say the
competitors of this app would be other social media apps. Other social media
apps also allow the possibility of communication to friends or specific groups.
The possible weakness I can see is that they won’t be able to deliver accurate
times or offers to everyone at one time. I think this is the vulnerability that
I need to maximize on. Customer support would definitely play a massive role in
the creation of this app. If the app is to be successful, it must also services
for the customer using in case they have problems. With good customer service
we can solve the problem and also improve the app. Since it is an app it needs only
to be put on the app store.
The organization will be organized into different departments,
but where each department works together in order to provide a steady flow of
information. There would need to be at least 100 employees. The roles would vary
from engineers to advertisement.
The most important resource for this company will be its local
attraction. I think by working in a community it allows the product to be
tested in almost a controlled environment. I think this can be hard to copy, as
big apps are usually available to the masses right away.
The next venture would be to tackle bigger cities, and possibly
expand into restaurants. It will still be aimed at younger people, especially people
aiming to go out.
For me, I think I want to have helped this company grow successfully
locally. Hopefully in the future it can gain national or international success,
but I feel like that would have to be done with someone else other than me. I
think I will continue to be an entrepreneur but work on smaller projects.
From feedback I have received in this class I would say that the app is quite a good idea. I actually took the idea of providing cover from the feedback I received and made sure to stay true the customers. I found that many people truly wanted to have an efficient, but also eventful night out. The main consensus from all the feedback was making sure that the wait times are accurate, and that would be the most vital service the app could provide.
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