Idea Napkin No. 2

1. You
I am Manuel (Manny) Melendez, I am German-American, and study business at UF. My skills would be: language/communication skills, social skills, good charisma, and I am very sympathetic. I have moved around the world quite a bit, so I have had many unique experiences that shaped me and to share. My aspirations in relation to my business idea are to try to bring this app nationwide, once there is a solid base here in Gainesville. I hope with user feedback I can make an app that really would help improve efficiency when going out.

2. What are you offering your customers?  
I am offering an app that would help people efficiently use their time when on a night out. Many times people get stuck waiting for bars or clubs that they might not even want to go to. My app would hopefully help people not experience that, rather experience the night. It would also be geared to college students, and make them aware of cover fees offered by different venues, potentially helping cover those fees.

3. Who are you offering it to? 
Of course, at the moment the app is targeted mostly towards college students living in Gainesville. That does not mean that people who are not attending university here can't use it. I hope to expand the app to more cities and states. I would say all my customers have the desire of wanting experience a fun night out. I would say they are mostly young adults, who tend to be the ones going out the most.

4. Why do they care? 
I would say people would download this app due to frustration of not being able to experience a fun night out consistently. I think that people in my target market really like to live in the moment and I think thats why they would use this app.

5. What are your core competencies? 
I would say what sets my app apart from others, is it's ability to adapt. It's an app based on users, and is focused on delivering experiences to those users. I would say the app also offers promotions to users and allows for easy access to venues listed on the app. It also offers opportunities to new bars to market themselves, and potentially gain popularity.


After going through the Idea Napkin again, I find that most of the five elements fit quite well together. I would say the weakest part of by business plan is setting my idea apart from other ideas out there. Also developing the app quickly enough but also making sure it is user friendly. I would say those are the two aspects I would be lacking in.

Feedback Memo: The first point I received was to think about cost, especially since this is an app for college students. I tried to incorporate this by saying the app could potentially help cover these fees  with download, however that is contingent on the venues and the popularity of the app. The second one was timing. I was made aware that many similar apps exist in the market. As I said in the paragraph above my business plan does struggle with this aspect.