Friday, March 15, 2019

Create a Customer Avatar

Story:
Hi I am Felix, I'm 21, and I'm a college student. I really like being at college, all the independence and meeting new people. But one great part about colleges is being able to go out and have fun. The problem is that lines can be so long, and I don know exactly where to go. I'm just looking for a good time, and really meet new people. I drive a jeep, and it's white. I look to play sports like soccer and hangout with friends.

What do you have in common:
I think the main thing I have in common with my customer avatar is attitude. He seems to be happy and energetic. I like to believe that people using this app are up beat people, and are actively looking for an experience, and to make the most out of that experience. I think we also have our style in common,  as I am someone who wears lighter colors and also uses layers.

I think the primary reason I have things in common with my avatar is that I modeled it a bit after myself. The app itself is based off a problem that I faced personally, and felt that others were facing too. I think that many people based their ideas of problems that they personally faced. I think that it also has to do with me envisioning my target market as being in the same age group as I am.


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