Testing the Hypothesis Part 1

Line length at Gainesville Clubs/Bars:

• Opportunity: 
• Every weekend, and sometimes weekdays, the students of University of Florida try and go out to clubs and bars. However, the lines at these places become very long very quickly, and it is hard to know where and when to go. 
• The Who: Students in Gainesville 
• The What: are not able to get into bars or clubs due to long wait times, and could be going somewhere else
• The Why: Many people want to go out 
• Testing the Who: There are many places who may have the same need, as going out is not just limited to Gainesville. However, in many places waiting in line may not be such an issue or the lines simply do not get so long. 
• Testing the What: I'd say it is not all places that get backed up, but many places in Gainesville do. However, it is the case where it is hard to tell when and where you should go out. 
• Testing the Why: Why the lines get so long at bars and clubs in Gainesville, I believe may have to do with the size of the venue and the popularity. Some clubs and bars will be more frequented making them more popular, and in turn make the lines longer.
• Interview 1:
• In this interview I found that many people visit mid-town. Especially the bars: Fats and Jj's. She said that she rarely goes downtown due to it being further away from the dorms. She also stated that she must go early, or very late in order to not wait in line forever. However, sometimes she waits in line with friends or when she really wants to go to one of the clubs. 
• Interview 2: 
• The guy I interviewed here said that he also frequents mid-town more often. He said that he doesn't want to wait in a line downtown just to have to Uber home or walk far. He said he goes to midtown early, around 8:30, as lines are normally short. He said he would go to midtown, but he just does not want to risk not getting in. 
• Interview 3: 
• In this interview I asked whether this student waits in line while going out often. He said that he does, and that he frequents both mid-town and downtown. He said that downtown the bars and clubs that he visits most often are: Bricks, White Buffalo, and Simons. He said that during the weekends lines can get quite long, and which makes him hesitant to go out unless he is certain he can get in without waiting for hours. Furthermore, he highlighted that going out has become less fun, as he waits in long lines. 
• Interview 4: 
• The girl I interviewed in this interview says that she does not like to go out much, and prefers just going to parties. Mostly because she does not care to go out early to avoid long lines or actually having to wait in long lines. She says that she does not feel comfortable waiting in line for so long, and gets anxious. She also highlighted that waiting in line kills the mood of going out, and would rather just have fun right away. I asked her if she tried to go to other places. She responded by saying she does not know many other places, and how long she has to wait to get in to them.
• Interview 5: 
• The final person I interviewed said that he does not mind waiting line to go out. However, he would prefer to know how long he is waiting, as he could be there for 10 minutes or 30. He said that sometimes he will wait in line and see if other lines around him get shorter, and just move over. He said that waiting in line is part of going out and that at the end he at least gets to have fun, so it isn't a bad reward. Sometimes he says he will try and text people ahead of time to see if there is a line or not, but usually will just wait. 
• Given your interviews, what do you know about the opportunity that you didn't know before? 
• The interviews allowed me to understand that many people actually do wait in line in Gainesville and that they all face a similar problem. However, the one thing that I did notice is that people will usually text a friend to see how long a line is or avoid going out completely. Another interesting finding from the interviews was that some people lacked the knowledge of where to go other than Mid-Town.