Idea Napkin No. 1

1. You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• My name is Manuel Melendez, but everyone calls me Manny. I'm half German half American, and I've lived in seven countries since I was born. My talents include being charismatic, having good communications skills, and caring for others. I have had to move a lot during my life, and talking to people and forming relationships have always been a strong point for me. My aspiration is to become head of R&D or Marketing at a candy company, in order to bring a little bit of joy to people all over the world. If I were to start my business idea, I think it would put me in position where I could interact and help people on a daily basis. 

2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• I am offering an app that could help people figure out where they should go on a night out. I find people tend to wait in lines to places they might not really like or where they will never get in. I hope that my app can bring people joy on a night out, rather than just the boredom of waiting in a long line. 

3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• In reality it's focused on the nightlife scene in Gainesville. Which means my target market would be UF students primarily. I would say from around the age of 18-24. I think the primary characteristic that all my customers have in common is youth and energy. I find that people in this age group want to make memories in the "now," and not wait around. 

4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• I think people would care for this app because it would help them experience fun nights out without having to wait long or not truly enjoy the night. I think people of my target market like to be able to do things right away, rather than waiting. 

5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• I think the main core competency I have is that this app is for college students. It helps people save time and have fun. I think that me being the same age as my target market also allows me to have a greater understanding of what the demographic may feel or need. 

I would say that most of these aspects fit together. However, my business concept may lack in how much it could impact such a small community. Due to it being solely focused on Gainesville, I think the app would not gain much attraction at first.