Growing your Social Capital

Domain Expert:
1. Fernando Taboada, owned a restaurant bar in South Beach, Miami
2. I find him to be a domain expert, since he owned a bar and it was frequently populated by young adults. I would say he understands the inefficiencies that come with going out and possibly understands why these inefficiencies happen
3. He is the godfather of my brother, so I contacted him directly
4. It was a casual exchange I asked him about how nightlife works in South Beach. I also tried to understand how owners of bars or other venues see nightlife, in order to make my app work for both parties
5. I would say having Fernando as a contact would help me add venue members to my app, and understand how to get them to participate with the ideas I have in mind for it

Market Expert: 
1. David Yonker, student at UF, frequently attends social events and midtown
2. I did not completely know what would constitute as a market expert in the "nightlife" field, so I used a student who frequently goes out. I think he does understand the nightlife market of Gainesville, as he is an avid participant.
3. David and I met when I lived in Colombia, and both ended up attending university here. I contacted him directly, and then we met up to talk one-on-one.
4. The conversation was also casual. I asked him what he believed were key aspects to be put in the app, and how to deal with consumer necessities.
5. I think he could potentially help me understand what is popular at the moment in Gainesville and what is not. He could potentially help me organize a list of companies that I would attempt to list on the app.

Supplier: 
1. Morgan (I did not include his last name, as he asked not be completely named, I'm sorry), he owns a distributing company in my hometown
2. I think he qualifies as a supplier as he supplies the business I plan on marketing in my app, and also works directly with many bars, so does understand how they operate.
3. I went to school with his son. I contacted his son first, and then I contacted him by email.
4. This time my conversation was more formal, and we talked about the bars and restaurants he distributes drinks too. We also talked about operations and how bars come up with cover fees.
5. I would say this could be a potentially useful contact when trying to get promotional deals for people on the app.

Reflection: 
I think this will help me look at all aspects of a market that I plan to enter when looking for a job. I think that it proved useful in showing me there are a lot of steps in creating an app like this. I think it did differ, primarily in the sense that it was targeted towards the area of my business idea, not necessarily what I want to do as a job.