Recording Findings and Drawing Conclusions:
After conducting all three of my interviews, I was able how my customers would react to my product. It also helped me how I should position my product. My first interview with Sean, helped me understand that price would play a key factor in my app. For example, Sean highlighted that since this an app for college students, I have to take into consideration their budget. He said that if the app was free or under a dollar, he would definitely consider it downloading it.
My third interview with Ben, helped me understand that the way he knows a product is a good purchase is based of the quality of the app. Ben understated that cost of and quality should have some correlation, but knows if an app or any product is good if it exceeds the perceived quality from its price. He said that within my app, giving suggestions to new clubs or even presenting offers through the app would really help the quality of the app. He also said it was quite important that wait times were accurate.
My second interview with Jessica, led me to realize that my app has to have some universality to it. What I mean by that is that it needs to be able to be on apple and android devices. It also has to fit two categories, college students that want to party like crazy and people who just want to have a more relaxed night. Jessica also highlighted the price, and that it would be a factor in my target market.
To conclude, there are many factors that are important to my customers. Price is definitely the primary factor, as my target market is college students. Furthermore, quality will undoubtedly determine whether my product lasts or not. Lastly, I'd say it is important that my product is easy to use and accessible.
Price, quality, and universality are all important factors for any type of new business concept that someone wants to propose to a market. That was awesome tha your three interviewees mentioned this because this will help you very much when marketing your product. I really think you chose some great candidates for interviewing because it seems like you gained a lot from this assignment!!
ReplyDeleteHi Manny.
ReplyDeleteI really like the information you obtained from the individuals you interviewed. It is clear pricing is key for college students. I was impressed that you also received feedback about the need for functionality of the app on both android and apple devices. You also addressed the need for your app to meet needs of more than one type of customer. You did a good job assessing the buyer preferences.