Your Ventures Unfair Advantage

1. Human Capital:
• Value: This is really important, as I cannot be the only working on the app once its up and running
• Rare: It's not rare, but it can be rare to find long-lasting good workers 
• Inimitable: I would say this is hard to imitate, as each person brings their own value 
• non-substitutable: There are always other people that can be hired, but again, a good worker is hard to substitute 
2. Public backing 
• Value: I would say this also quite important. As people wanting an app like this means there is a market for it. 
• Rare: I would say it's not too rare to find yourself in market or have people who would support your idea.
• Inimitable: Not easy to imitate, but possible. Would require a similar product
• non-substitutable: It is also not easy to substitute, as they are backing a singular product
3. Social Capital: Greek Life:
• Valuable: I would deem this very valuable, as being a part of Greek Life at UF I can already start sharing the product with my brothers. Using there connections to get the app around as quickly as possible 
• Rare: I would say this is rare, as you are able to spread the apps popularity in a more direct and efficient manner 
• Inimitable: Hard to imitate, as this is direct marketing with people 
• non-substitutable: The idea of marketing directly to your target market can be hard to substitute
4. Personal Relationship with computer engineers
• Value: I find this to be valuable, as they can help me develop and maintain the app
• Rare: I think this super rare, as having a direct relationship with someone that can build your app and maintain it. I think it also helps as I can comfortably say what the app should be like
• Inimitable: Not hard to imitate, but hard to establish another relationship 
• non-substitutable: Can be substituted, but would not be easy or convenient
5. Uniqueness:
• Value: I think this quite valuable, as my app presents a unique way to experience nightlife in college 
• Rare: Is rare. As the uniqueness of the app is what defines it
• Inimitable: Can be imitated, but would never be identical I would say. But the idea itself is already established
• non-substitutable: I think you cant substitute its uniqueness. But you can definitely come across a similar app
6. Communication skills:
• Value: This is quite valuable. Helps me negotiate with venues, events, and etc. 
• Rare: I would say it is rare to be a good at communicating
• Inimitable: Of course you can imitate these skills, many people are good at communicating 
• non-substitutable: I would say that being a good communicator is hard to substitute 
7. Financial 
• Value: I do have some financial backing for the app, I think this is something that is truly valuable  
• Rare: it is rare to get financial backing, but of course not that uncommon 
• Inimitable: Well it can be imitated and has been done in the past 
• non-substitutable: I do not think you can really substitute financial backing 
8. Universality 
• Value: I think the app being able to be used by most people, and useful to most people 
• Rare: I think its hard to find many apps that are universal, and can be used by most people. The ones that are the successful apps I would say. 
• Inimitable: I would say that this is easy to imitate. But may actually not be something app designers choose to do.
• non-substitutable: You could substitute universality in order to make you product very singular and for a small, niche, market
9. Easy to use 
• Value: Very important. Stimulates popularity for the app
• Rare: At times it's is pretty rare, but can be found in most successful apps 
• Inimitable: Has been imitated by many app makers
• non-substitutable: Yes, but I would say it is not a smart idea. As it allows the app to be used
10. Marketability 
• Value: I think the apps ability to be easily marketable is very highly useful value  
• Rare: Is very rare, and why some apps fail 
• Inimitable: Yes, can be used to make an app more appealing to their customers 
• non-substitutable: I would say it is hard to substitute and should be something that should not be substituted

I would say after doing the VRIN analysis on every resource, they are very equally important to my product. I would have to say universality and marketability are the two stand-out features. I think they are important because they allow you to break in to the market.