https://youtu.be/3pIn92506LA
1. What stood out to me was that I needed to be more clear, and explain my product more. I thought I should give more information on what you can do with the app, and who it is directed at.
2. I decided to make sure I was addressing my target market. I also made sure that I explained the actual product, not just briefly state what it did. I think I was able to speak clearly and with confidence about how this product could benefit college students experience a night out rather than just wait.
Friday, March 29, 2019
Reading Reflection No. 2
1. I read the book, How to Fail at Almost Everything and Still Win Big, by Scott Adams. The overall theme of the book I would say is that patience and perseverance are a main key to success in business. The book is follows the life of cartoonist Scott Adams, and how he failed at many things, but eventually made it.
2. I think the book reinforced the idea that developing a product or a even just in life, things are not always easy. I would say it really shows that in order to make it in any business you have to be strong, keep your head up, and deal with the cards you're dealt with.
3. If I had to design an activity for the class based on the book, I think I would be creating systems around goals. Adams seems to really highlight the idea that goals can fail, but systems should be put in place to achieve those goals. I think the activity would start with the class identifying a goal, and then developing a plan on how this goal can be achieved, and what can be gained out of it.
4. I think my main "aha' moment is when Adams mentions to not focus on goals. I think that for many people we are taught to create goals all our life, in order to achieve success. I found it interesting that Adams strays away from this idea, and says systems are more adaptive and can help you reach success faster.
2. I think the book reinforced the idea that developing a product or a even just in life, things are not always easy. I would say it really shows that in order to make it in any business you have to be strong, keep your head up, and deal with the cards you're dealt with.
3. If I had to design an activity for the class based on the book, I think I would be creating systems around goals. Adams seems to really highlight the idea that goals can fail, but systems should be put in place to achieve those goals. I think the activity would start with the class identifying a goal, and then developing a plan on how this goal can be achieved, and what can be gained out of it.
4. I think my main "aha' moment is when Adams mentions to not focus on goals. I think that for many people we are taught to create goals all our life, in order to achieve success. I found it interesting that Adams strays away from this idea, and says systems are more adaptive and can help you reach success faster.
Friday, March 22, 2019
Growing your Social Capital
Domain Expert:
1. Fernando Taboada, owned a restaurant bar in South Beach, Miami
2. I find him to be a domain expert, since he owned a bar and it was frequently populated by young adults. I would say he understands the inefficiencies that come with going out and possibly understands why these inefficiencies happen
3. He is the godfather of my brother, so I contacted him directly
4. It was a casual exchange I asked him about how nightlife works in South Beach. I also tried to understand how owners of bars or other venues see nightlife, in order to make my app work for both parties
5. I would say having Fernando as a contact would help me add venue members to my app, and understand how to get them to participate with the ideas I have in mind for it
Market Expert:
1. David Yonker, student at UF, frequently attends social events and midtown
2. I did not completely know what would constitute as a market expert in the "nightlife" field, so I used a student who frequently goes out. I think he does understand the nightlife market of Gainesville, as he is an avid participant.
3. David and I met when I lived in Colombia, and both ended up attending university here. I contacted him directly, and then we met up to talk one-on-one.
4. The conversation was also casual. I asked him what he believed were key aspects to be put in the app, and how to deal with consumer necessities.
5. I think he could potentially help me understand what is popular at the moment in Gainesville and what is not. He could potentially help me organize a list of companies that I would attempt to list on the app.
Supplier:
1. Morgan (I did not include his last name, as he asked not be completely named, I'm sorry), he owns a distributing company in my hometown
2. I think he qualifies as a supplier as he supplies the business I plan on marketing in my app, and also works directly with many bars, so does understand how they operate.
3. I went to school with his son. I contacted his son first, and then I contacted him by email.
4. This time my conversation was more formal, and we talked about the bars and restaurants he distributes drinks too. We also talked about operations and how bars come up with cover fees.
5. I would say this could be a potentially useful contact when trying to get promotional deals for people on the app.
Reflection:
I think this will help me look at all aspects of a market that I plan to enter when looking for a job. I think that it proved useful in showing me there are a lot of steps in creating an app like this. I think it did differ, primarily in the sense that it was targeted towards the area of my business idea, not necessarily what I want to do as a job.
1. Fernando Taboada, owned a restaurant bar in South Beach, Miami
2. I find him to be a domain expert, since he owned a bar and it was frequently populated by young adults. I would say he understands the inefficiencies that come with going out and possibly understands why these inefficiencies happen
3. He is the godfather of my brother, so I contacted him directly
4. It was a casual exchange I asked him about how nightlife works in South Beach. I also tried to understand how owners of bars or other venues see nightlife, in order to make my app work for both parties
5. I would say having Fernando as a contact would help me add venue members to my app, and understand how to get them to participate with the ideas I have in mind for it
Market Expert:
1. David Yonker, student at UF, frequently attends social events and midtown
2. I did not completely know what would constitute as a market expert in the "nightlife" field, so I used a student who frequently goes out. I think he does understand the nightlife market of Gainesville, as he is an avid participant.
3. David and I met when I lived in Colombia, and both ended up attending university here. I contacted him directly, and then we met up to talk one-on-one.
4. The conversation was also casual. I asked him what he believed were key aspects to be put in the app, and how to deal with consumer necessities.
5. I think he could potentially help me understand what is popular at the moment in Gainesville and what is not. He could potentially help me organize a list of companies that I would attempt to list on the app.
Supplier:
1. Morgan (I did not include his last name, as he asked not be completely named, I'm sorry), he owns a distributing company in my hometown
2. I think he qualifies as a supplier as he supplies the business I plan on marketing in my app, and also works directly with many bars, so does understand how they operate.
3. I went to school with his son. I contacted his son first, and then I contacted him by email.
4. This time my conversation was more formal, and we talked about the bars and restaurants he distributes drinks too. We also talked about operations and how bars come up with cover fees.
5. I would say this could be a potentially useful contact when trying to get promotional deals for people on the app.
Reflection:
I think this will help me look at all aspects of a market that I plan to enter when looking for a job. I think that it proved useful in showing me there are a lot of steps in creating an app like this. I think it did differ, primarily in the sense that it was targeted towards the area of my business idea, not necessarily what I want to do as a job.
Idea Napkin No. 2
1. You
I am Manuel (Manny) Melendez, I am German-American, and study business at UF. My skills would be: language/communication skills, social skills, good charisma, and I am very sympathetic. I have moved around the world quite a bit, so I have had many unique experiences that shaped me and to share. My aspirations in relation to my business idea are to try to bring this app nationwide, once there is a solid base here in Gainesville. I hope with user feedback I can make an app that really would help improve efficiency when going out.
2. What are you offering your customers?
I am offering an app that would help people efficiently use their time when on a night out. Many times people get stuck waiting for bars or clubs that they might not even want to go to. My app would hopefully help people not experience that, rather experience the night. It would also be geared to college students, and make them aware of cover fees offered by different venues, potentially helping cover those fees.
3. Who are you offering it to?
Of course, at the moment the app is targeted mostly towards college students living in Gainesville. That does not mean that people who are not attending university here can't use it. I hope to expand the app to more cities and states. I would say all my customers have the desire of wanting experience a fun night out. I would say they are mostly young adults, who tend to be the ones going out the most.
4. Why do they care?
I would say people would download this app due to frustration of not being able to experience a fun night out consistently. I think that people in my target market really like to live in the moment and I think thats why they would use this app.
5. What are your core competencies?
I would say what sets my app apart from others, is it's ability to adapt. It's an app based on users, and is focused on delivering experiences to those users. I would say the app also offers promotions to users and allows for easy access to venues listed on the app. It also offers opportunities to new bars to market themselves, and potentially gain popularity.
After going through the Idea Napkin again, I find that most of the five elements fit quite well together. I would say the weakest part of by business plan is setting my idea apart from other ideas out there. Also developing the app quickly enough but also making sure it is user friendly. I would say those are the two aspects I would be lacking in.
Feedback Memo: The first point I received was to think about cost, especially since this is an app for college students. I tried to incorporate this by saying the app could potentially help cover these fees with download, however that is contingent on the venues and the popularity of the app. The second one was timing. I was made aware that many similar apps exist in the market. As I said in the paragraph above my business plan does struggle with this aspect.
I am Manuel (Manny) Melendez, I am German-American, and study business at UF. My skills would be: language/communication skills, social skills, good charisma, and I am very sympathetic. I have moved around the world quite a bit, so I have had many unique experiences that shaped me and to share. My aspirations in relation to my business idea are to try to bring this app nationwide, once there is a solid base here in Gainesville. I hope with user feedback I can make an app that really would help improve efficiency when going out.
2. What are you offering your customers?
I am offering an app that would help people efficiently use their time when on a night out. Many times people get stuck waiting for bars or clubs that they might not even want to go to. My app would hopefully help people not experience that, rather experience the night. It would also be geared to college students, and make them aware of cover fees offered by different venues, potentially helping cover those fees.
3. Who are you offering it to?
Of course, at the moment the app is targeted mostly towards college students living in Gainesville. That does not mean that people who are not attending university here can't use it. I hope to expand the app to more cities and states. I would say all my customers have the desire of wanting experience a fun night out. I would say they are mostly young adults, who tend to be the ones going out the most.
4. Why do they care?
I would say people would download this app due to frustration of not being able to experience a fun night out consistently. I think that people in my target market really like to live in the moment and I think thats why they would use this app.
5. What are your core competencies?
I would say what sets my app apart from others, is it's ability to adapt. It's an app based on users, and is focused on delivering experiences to those users. I would say the app also offers promotions to users and allows for easy access to venues listed on the app. It also offers opportunities to new bars to market themselves, and potentially gain popularity.
After going through the Idea Napkin again, I find that most of the five elements fit quite well together. I would say the weakest part of by business plan is setting my idea apart from other ideas out there. Also developing the app quickly enough but also making sure it is user friendly. I would say those are the two aspects I would be lacking in.
Feedback Memo: The first point I received was to think about cost, especially since this is an app for college students. I tried to incorporate this by saying the app could potentially help cover these fees with download, however that is contingent on the venues and the popularity of the app. The second one was timing. I was made aware that many similar apps exist in the market. As I said in the paragraph above my business plan does struggle with this aspect.
Friday, March 15, 2019
Elevator Pitch 2
Elevator Pitch:
https://youtu.be/RtQNgTVNXGQ
Reflection:
What I did to improve on this version of the elevator pitch was explain more about what the app is rather than solely focus on what it offers. I tried to get the potential customer to understand that it is in a way a social media app, and that people will be able to enjoy experiences together as a form of communication. I was not given much feedback on my first elevator pitch, however I made sure to be more dynamic. I also tried to look more professional, and really be concise with my ideas.
I think what I may still need to improve is being more clear, and vocal. While also trying to be more vivid with the ideas I am putting forward. Hopefully painting a picture of what the actual app could look like.
https://youtu.be/RtQNgTVNXGQ
Reflection:
What I did to improve on this version of the elevator pitch was explain more about what the app is rather than solely focus on what it offers. I tried to get the potential customer to understand that it is in a way a social media app, and that people will be able to enjoy experiences together as a form of communication. I was not given much feedback on my first elevator pitch, however I made sure to be more dynamic. I also tried to look more professional, and really be concise with my ideas.
I think what I may still need to improve is being more clear, and vocal. While also trying to be more vivid with the ideas I am putting forward. Hopefully painting a picture of what the actual app could look like.
Create a Customer Avatar
Story:
Hi I am Felix, I'm 21, and I'm a college student. I really like being at college, all the independence and meeting new people. But one great part about colleges is being able to go out and have fun. The problem is that lines can be so long, and I don know exactly where to go. I'm just looking for a good time, and really meet new people. I drive a jeep, and it's white. I look to play sports like soccer and hangout with friends.
What do you have in common:
I think the main thing I have in common with my customer avatar is attitude. He seems to be happy and energetic. I like to believe that people using this app are up beat people, and are actively looking for an experience, and to make the most out of that experience. I think we also have our style in common, as I am someone who wears lighter colors and also uses layers.
I think the primary reason I have things in common with my avatar is that I modeled it a bit after myself. The app itself is based off a problem that I faced personally, and felt that others were facing too. I think that many people based their ideas of problems that they personally faced. I think that it also has to do with me envisioning my target market as being in the same age group as I am.
Hi I am Felix, I'm 21, and I'm a college student. I really like being at college, all the independence and meeting new people. But one great part about colleges is being able to go out and have fun. The problem is that lines can be so long, and I don know exactly where to go. I'm just looking for a good time, and really meet new people. I drive a jeep, and it's white. I look to play sports like soccer and hangout with friends.
What do you have in common:
I think the main thing I have in common with my customer avatar is attitude. He seems to be happy and energetic. I like to believe that people using this app are up beat people, and are actively looking for an experience, and to make the most out of that experience. I think we also have our style in common, as I am someone who wears lighter colors and also uses layers.
I think the primary reason I have things in common with my avatar is that I modeled it a bit after myself. The app itself is based off a problem that I faced personally, and felt that others were facing too. I think that many people based their ideas of problems that they personally faced. I think that it also has to do with me envisioning my target market as being in the same age group as I am.
Friday, March 1, 2019
Figuring Out Buyer Behavior No. 2
Recording Findings and Drawing Conclusions:
After conducting all three of my interviews, I was able how my customers would react to my product. It also helped me how I should position my product. My first interview with Sean, helped me understand that price would play a key factor in my app. For example, Sean highlighted that since this an app for college students, I have to take into consideration their budget. He said that if the app was free or under a dollar, he would definitely consider it downloading it.
My third interview with Ben, helped me understand that the way he knows a product is a good purchase is based of the quality of the app. Ben understated that cost of and quality should have some correlation, but knows if an app or any product is good if it exceeds the perceived quality from its price. He said that within my app, giving suggestions to new clubs or even presenting offers through the app would really help the quality of the app. He also said it was quite important that wait times were accurate.
My second interview with Jessica, led me to realize that my app has to have some universality to it. What I mean by that is that it needs to be able to be on apple and android devices. It also has to fit two categories, college students that want to party like crazy and people who just want to have a more relaxed night. Jessica also highlighted the price, and that it would be a factor in my target market.
To conclude, there are many factors that are important to my customers. Price is definitely the primary factor, as my target market is college students. Furthermore, quality will undoubtedly determine whether my product lasts or not. Lastly, I'd say it is important that my product is easy to use and accessible.
After conducting all three of my interviews, I was able how my customers would react to my product. It also helped me how I should position my product. My first interview with Sean, helped me understand that price would play a key factor in my app. For example, Sean highlighted that since this an app for college students, I have to take into consideration their budget. He said that if the app was free or under a dollar, he would definitely consider it downloading it.
My third interview with Ben, helped me understand that the way he knows a product is a good purchase is based of the quality of the app. Ben understated that cost of and quality should have some correlation, but knows if an app or any product is good if it exceeds the perceived quality from its price. He said that within my app, giving suggestions to new clubs or even presenting offers through the app would really help the quality of the app. He also said it was quite important that wait times were accurate.
My second interview with Jessica, led me to realize that my app has to have some universality to it. What I mean by that is that it needs to be able to be on apple and android devices. It also has to fit two categories, college students that want to party like crazy and people who just want to have a more relaxed night. Jessica also highlighted the price, and that it would be a factor in my target market.
To conclude, there are many factors that are important to my customers. Price is definitely the primary factor, as my target market is college students. Furthermore, quality will undoubtedly determine whether my product lasts or not. Lastly, I'd say it is important that my product is easy to use and accessible.
Subscribe to:
Comments (Atom)